Looking into the Profile of Music Audiences

Víctor Fernández-Blanco (), Maria Jose Perez-Villadoniga () and Juan Prieto-Rodriguez ()
Additional contact information
Maria Jose Perez-Villadoniga: Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo

No AWP-08-2016, ACEI Working Paper Series from Association for Cultural Economics International

Abstract: The main aims of this chapter are to identify different groups of music consumers and to analyse the relation between the observed diversity of musical consumption and the socio-economic characteristics of the audiences. This information is essential for producers’ and cultural practitioners’ as well as for public agencies for the purpose of encouraging cultural consumption and the promotion of certain types of music. Using cluster analysis with the 2011 Survey on Spanish Habits and Cultural Practices (SHCP-2011), we have identified 12 distinct clusters of music listeners and obtained a detailed classification of music consumers. As expected, education and age are the main determinants of music consumption. Hence, education and childhood exposure to music could prove to be important instruments for improving music demand especially if they are focused on personal enjoyment and satisfaction rather than on the more formal aspects of music.

Keywords: music demand; consumers’ profile; cluster analysis (search for similar items in EconPapers)
JEL-codes: D12 L82 Z11 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2016-07, Revised 2016-07
New Economics Papers: this item is included in nep-cul and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://files.culturaleconomics.org/papers/AWP-08-2016.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cue:wpaper:awp-08-2016

Access Statistics for this paper

More papers in ACEI Working Paper Series from Association for Cultural Economics International Contact information at EDIRC.
Bibliographic data for series maintained by Paul Crosby ().