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Collective Reputation, Professional Regulation and Franchising

Robert Evans and Timothy Guinnane

No 1627, Cowles Foundation Discussion Papers from Cowles Foundation for Research in Economics, Yale University

Abstract: Collective reputation and its associated free-rider problem have been invoked to justify state licensing of professions and to explain the incidence of franchising. We examine the conditions under which it is possible to create a Pareto-improving collective reputation among groups of heterogeneous producers. If the regulator or franchisor cannot credibly commit to high quality then a common reputation can be created only if the groups are not too different and if marginal cost is declining. High cost groups benefit most from forming a common regime.

Keywords: Quality regulation; Licensing; Collective reputation; Reputational externality; Franchising (search for similar items in EconPapers)
JEL-codes: L43 L44 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2007-09
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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