Are Organizations Ready for Metaverse? Identifying Influencing Factors for Initiating Metaverse in the Organizational Context

Philippe Jacquemin, Merve Turan-Akdag, Maren F. Mehler, Nihal Wahl and Peter Buxmann

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Abstract: The metaverse is intended to reflect almost all activities of everyday and professional life in creating a new experience of social interaction by merging the virtual and real world in an interactive environment. It has the potential to disrupt the way we interact, socialize and work and thus organizations pursue possible application areas. However, there is a lack of research on the organizational readiness factors to ensure a successful initiation. To address this, we conducted 17 expert interviews from different industries. Drawing on the TOE framework, we identified 14 factors and respective propositions for the organizational context. Thereby well-known factors such as top management support were adapted to the requirements of the metaverse, but also new metaverse-specific factors emerged such as standards and interoperability.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:141970

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