How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research

Merlind Knof, Ruth Stock-Homburg and Jordin Schürer

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2023-10-30
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Published in The International Review of Retail, Distribution and Consumer Research (2023-10-30)

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