Persuasive Blood Donation App Design for Individualist and Collectivist Cultures

Helena M. Müller and Melanie Reuter-Oppermann

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2023-05-19
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Published in Lecture Notes in Computer Science . 13873 (2023-05-19) : pp. 157-172

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