Patient Innovation as a Psychological Rollercoaster: Outcomes of Patient Innovators Expectation-Disconfirmation Gap

Meike Kietzmann, Patrick Großpötzl and Ruth Stock-Homburg

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2023
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