The future of housing: the moderating role of environmental awareness for the purchase intention of sustainable housing

Fabian Lachenmayer, Yassien Nico Bachtal, Kyra Voll and Andreas Pfnuer

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Abstract: Purpose In the last few years sustainability has become one of the most critical social issues. Consumers have become increasingly aware that their consumption behaviour has a negative impact on the environment, which has increased their willingness to buy sustainable products. Nevertheless, the demand for sustainable housing has not developed as rapidly as other areas. Against this background, the present study examines the understanding of potential homebuyers and the psychological factors that influence their purchase intention for sustainable housing. Design/methodology/approach Based on literature research, a survey was developed and N = 325 potential homebuyers participated. Using the theory of planned behaviour (TPB), the data are evaluated using confirmatory factor analysis (CFA) and a hierarchical regression analysis including environmental awareness as moderator. Findings The results of the study show that attitudes towards the behaviour, subjective norm and perceived behavioural control have a significant and positive effect on the intention to purchase sustainable housing. In addition, the relationship between attitudes towards the behaviour and purchase intention of sustainable housing is affected by environmental awareness. Originality/value The study offers empirical results on the moderating role of environmental awareness for the purchase intention of sustainable housing in Germany.

Date: 2025-10-20
Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/159143/
References: Add references at CitEc
Citations:

Published in Journal of European Real Estate Research 3 (2025-10-20) : pp. 422-440

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:159143

Access Statistics for this paper

More papers in Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) Contact information at EDIRC.
Bibliographic data for series maintained by Dekanatssekretariat ().