An agent-based approach to strategic customer value management

Francesco Novelli and Tobias Draisbach

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2011-08-19
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Published in Proceedings of the 13th Pricing Conference (2011-08-19)

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