Kundenorientierte Unternehmensführung von Wohnungsunternehmen: Konzeptualisierung und Umsetzung mithilfe von Customer Relationship Management (CRM)

Moritz Lohse

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2011
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Published in Schriften des Forschungscenters Betriebliche Immobilienwirtschaft ; 10 (2011)

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