Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

Ruth Stock and Nicolas Zacharias

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2013-12-18
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Published in Journal of Product Innovation Management 3 (2013-12-18) : pp. 516-532

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