Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service

Caroline Wagner, Alexander Benlian and Thomas Hess

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2014
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Published in Electronic Markets (2014)

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