Salespersons’ Empathy as a Missing Link in the Customer Orientation–Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency

Gisela Gerlach, Kai Rödiger, Ruth Stock and Nicolas Zacharias

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2016-01-04
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Published in Journal of Personal Selling & Sales Management 3 (2016-01-04) : pp. 221-239

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