Strategic Givens in New Product Development: Understanding Curvilinear Effects on New Product Performance

Nicolas Zacharias, Ruth Stock and Subin Im

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2017-01-17
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Published in International Journal of Innovation Management 1 (2017-01-17) : pp. 1750010-1-1750010-31

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Journal Article: STRATEGIC GIVENS IN NEW PRODUCT DEVELOPMENT: UNDERSTANDING CURVILINEAR EFFECTS ON NEW PRODUCT PERFORMANCE (2017)
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