Les medias en tant que mécanisme de gouvernance partenarial - Media as a corporate governance mechanism:a stakeholder view

Karen Moris and Adrien Bonache

Working Papers CREGO from Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations

Abstract: (VF)Les médias jouent un rôle important dans les crises, en particulier, celles touchant à la création et à la répartition de la valeur. L’objectif de cet article est de proposer un cadre conceptuel expliquant le rôle des médias en tant que mécanisme de gouvernance partenarial. Leur rôle est analysé à travers une étude de cas basée sur le conflit opposant le groupe Danone à certaines de ses parties prenantes, lors de la restructuration de sa branche biscuit, en 2001. Nous montrons que la presse est un mécanisme de gouvernance d’entreprise partenarial efficient.(VA)Media play an important role in crises in particular these touching on value creation and on value distribution. The objective of this article is to propose a conceptual framework for an explanation of the role of press as a mechanism of corporate governance of the stakeholder approach. This role is analysed with a case study based on the conflict setting Danone Group against its stakeholders during its reorganization in 2001. We find that press is an efficient mechanism of corporate governance of the stakeholder approach.

Keywords: gouvernance d’entreprise; média; crise; valeur actionnariale; valeur partenariale; corporate governance; media; crisis; shareholder value; stakeholder value. (search for similar items in EconPapers)
JEL-codes: G30 (search for similar items in EconPapers)
Pages: 53 pages
Date: 2010-10
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