Reserve Prices in Internet Advertising Auctions: A Field Experiment

Michael Ostrovsky and Michael Schwarz
Additional contact information
Michael Schwarz: Yahoo! Labs

Research Papers from Stanford University, Graduate School of Business

Abstract: We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the sponsored search setting. Consistent with the theory, following the introduction of new reserve prices revenues in these auctions have increased substantially.

Date: 2009-12
New Economics Papers: this item is included in nep-exp, nep-ict and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (29)

Downloads: (external link)
http://gsbapps.stanford.edu/researchpapers/library/RP2054.pdf

Related works:
Journal Article: Reserve Prices in Internet Advertising Auctions: A Field Experiment (2023)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ecl:stabus:2054

Access Statistics for this paper

More papers in Research Papers from Stanford University, Graduate School of Business Contact information at EDIRC.
Bibliographic data for series maintained by ().