On combining revealed and stated preferences to forecast customer behaviour: three case studies

Philip Hans Franses and Peter Verhoef

No EI 2002-04, Econometric Institute Research Papers from Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute

Abstract: Many companies collect stated preference data (SP) like intentions and satisfaction as well as revealed preference data (RP) like actual purchasing behavior. It seems relevant to examine the predictive usefulness of this information for future revealed preferences, that is, customer behavior. In this paper we address this issue by considering three case studies.

Keywords: Customer behavior; Forecasting; Revealed preferences; Stated preferences (search for similar items in EconPapers)
Date: 2002-02-13
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Citations: View citations in EconPapers (9)

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