Details about Peter Verhoef

Access statistics for papers by Peter Verhoef.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pve19

Working Papers

2011

1. Generating global brand equity through corporate social responsibility to key stakeholders
   Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra View citations (31)

2008

2. The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

2007

3. Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (40)

2006

4. The Quest for Citations: Drivers of Article Impact
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (29)
   Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2006) View citations (4)

2005

5. Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (3)

2004

6. Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
7. Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (2)

2003

8. Explaining Choice and Share of Category Requirements of Biologic Meat
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
9. Predicting Customer Lifetime Value in Multi-Service Industries
   ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (4)
10. Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
11. The Effect of Members' Satisfaction with a Virtual Community on Member Participation
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (1)

2002

12. Further Thoughts on CRM
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
13. On combining revealed and stated preferences to forecast customer behaviour: three case studies
    Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute View citations (9)
14. Service Processes as a Sequence of Events
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (3)
15. The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
16. The Theoretical Underpinnings of Customer Asset Management
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (31)
17. The impact of brand and category characteristics on consumer stock-out reactions
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (1)

2001

18. Changing Perceptions and Changing Behavior in Customer Relationships
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (1)
19. Predicting Customer Potential Value: an application in the insurance industry
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (19)
20. Using Selective Sampling for Binary Choice Models to Reduce Survey Costs
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (1)

2000

21. Consumer Perception and Evaluation of Waiting Time
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (10)
22. The Effect of Relational Constructs on Relationship Performance
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Journal Articles

2012

1. Understanding consumers’ multichannel choices across the different stages of the buying process
   Marketing Letters, 2012, 23, (4), 987-1003 View citations (60)

2011

2. Do vendors benefit from promotions in a multi-vendor loyalty program?
   Marketing Letters, 2011, 22, (4), 341-356 View citations (14)
3. Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
   Foundations and Trends(R) in Marketing, 2011, 5, (4), 197-258 View citations (17)

2010

4. Drivers of peak sales for pharmaceutical brands
   Quantitative Marketing and Economics (QME), 2010, 8, (4), 429-460 View citations (12)

2007

5. Modeling CLV: A test of competing models in the insurance industry
   Quantitative Marketing and Economics (QME), 2007, 5, (2), 163-190 View citations (41)
6. The importance of non-linear relationships between attitude and behaviour in policy research
   Journal of Consumer Policy, 2007, 30, (2), 75-90 View citations (12)

2005

7. Choice Models and Customer Relationship Management
   Marketing Letters, 2005, 16, (3), 279-291 View citations (22)
8. Explaining purchases of organic meat by Dutch consumers
   European Review of Agricultural Economics, 2005, 32, (2), 245-267 View citations (39)
9. Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
   Marketing Science, 2005, 24, (4), 585-594 View citations (31)
10. Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
    Marketing Science, 2005, 24, (3), 477-489 View citations (46)

2004

11. Customer Lifetime Value. Een overzicht van de literatuur
    Review of Business and Economic Literature, 2004, XLIX, (1), 79-104