Drivers of peak sales for pharmaceutical brands

Marc Fischer (), Peter Leeflang () and Peter Verhoef

Quantitative Marketing and Economics (QME), 2010, vol. 8, issue 4, 429-460

Keywords: Peak-sales metrics; Brand growth; Econometric models; Market entry; Pharmaceutical marketing; C23; C51; L65; M31 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s11129-010-9089-5

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