Conspicuous Consumption and Race: Evidence from South Africa
Wolfhard Kaus
Papers on Economics and Evolution from Philipps University Marburg, Department of Geography
Abstract:
A century ago, Thorstein Veblen introduced socially contingent consumption into the economic literature. This paper complements the scarce empirical literature by testing his conjecture on South African household data and finds that Black and Coloured households spend relatively more on visible consumption than comparable White households. In an emerging economy context, this is especially important as it carries implications for spending on future assets. This paper explores whether the differences in visible expenditures can be explained with a signaling model of status seeking. Among Black households, spending on visible consumption is found to change predictably with different reference group incomes.
Keywords: Conspicuous consumption; Signaling; Status; South Africa Length 22 pages (search for similar items in EconPapers)
JEL-codes: D12 D83 J15 O12 (search for similar items in EconPapers)
Date: 2010-03
New Economics Papers: this item is included in nep-afr
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Citations: View citations in EconPapers (4)
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Journal Article: Conspicuous consumption and “race”: Evidence from South Africa (2013) 
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Persistent link: https://EconPapers.repec.org/RePEc:esi:evopap:2010-03
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