Evidence-Based Interventions Need to Consider Scale-Up From the Start

Omar Al-Ubaydli and John List

Artefactual Field Experiments from The Field Experiments Website

Abstract: The A/B testing approach invites promising early results that are unlikely to be realized in a larger setting. We argue that within the social sciences, a fundamentally different approach is needed; we call it option C thinking. Put simply, a twenty-first-century team of civil servants and social scientists should lead with experiments that anticipate likely causes of failure at scale, even if doing so requires more time, effort, and resources initially.

Date: 2024
New Economics Papers: this item is included in nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:feb:artefa:00795

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