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Mobilizing the party faithful: Results from a statewide turnout experiment in michigan

Ryan Friedrichs, David King and David Nickerson

Natural Field Experiments from The Field Experiments Website

Abstract: Recent large-scale field experiments of get out the vote (GOTV) drives have been non-partisan and may not accurately capture the effectiveness of partisan campaign outreach. In the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party's Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. The results indicate that all three GOTV strategies possess similar cost-effectiveness.

Date: 2004
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