The impact of social comparisons on nonprofit fundraising

Rachel Croson and Jen Shang

Natural Field Experiments from The Field Experiments Website

Abstract: This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.

Date: 2006
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Citations: View citations in EconPapers (21)

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Related works:
Chapter: The Impact of Social Comparisons on Nonprofit Fund Raising (2006)
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Persistent link: https://EconPapers.repec.org/RePEc:feb:natura:00321

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