DO CONSUMERS ALWAYS GAIN WHEN MORE PEOPLE BUY THE SAME BRAND?

Oz Shy and C-F. Chou

Working Papers from Tel Aviv

Keywords: market; consumer behaviour; producers; electronics industry; computers (search for similar items in EconPapers)
Pages: 20 pages
Date: 1990
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Citations: View citations in EconPapers (5)

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Working Paper: Do Consumers Always Gain When More People Buy the Same Brand (1990)
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