Firm Heterogeneity and the Timing of Market Entry

C. Narasimhan and Zhong Zhang

Washington University from Business, Law and Economics Center, John M. Olin School of Business, Washington University

Abstract: Our analysis shows that in entering a new market a firm should not just focus its attention on the price that the market awards to a pioneer, or the tradeoff between first mover advantages and disadvantages. It should also consider the adverse consequences of being laggard.

Keywords: COMPETITION; MARKET STRUCTURE; BUSINESS ORGANIZATION (search for similar items in EconPapers)
JEL-codes: D23 D40 (search for similar items in EconPapers)
Pages: 35 pages
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:fth:wablec:98-06

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