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Measuring Power and Satisfaction in Societies with Opinion Leaders: An Axiomatization

Rene van den Brink (), Agnieszka Rusinowska and Frank Steffen

Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) from HAL

Abstract: A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders. We assume that each member of the society has an inclination to choose one of these actions and that the collective choice is made by simple majority of the actions chosen by each member. For this model, we axiomatize satisfaction and power scores, which allow us to investigate the effects of different opinion leader-follower structures.

Keywords: axiomatization; collective choice; follower; opinion leader; power; satisfaction; choix collectif; disciple; leader d'opinion; pouvoir; axiomatisation (search for similar items in EconPapers)
Date: 2011-03
New Economics Papers: this item is included in nep-cdm, nep-mkt and nep-pol
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00587726
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Citations: View citations in EconPapers (2)

Published in 2011

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Related works:
Journal Article: Measuring power and satisfaction in societies with opinion leaders: an axiomatization (2013) Downloads
Working Paper: Measuring Power and Satisfaction in Societies with Opinion Leaders: An Axiomatization (2011) Downloads
Working Paper: Measuring Power and Satisfaction in Societies with Opinion Leaders: An Axiomatization (2011) Downloads
Working Paper: Measuring Power and Satisfaction in Societies with Opinion Leaders: An Axiomatization (2011) Downloads
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