La fidélité du client, entre mythe et réalités

Dominique Crié

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Date: 2007
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Published in Francis SALERNO, Hervé COLAS. Marketing : Analyses et perspectives, Vuibert - ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.57-104., 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00202193

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