Performancemessung im Marketing - Von ein- zu multidimensionalen und von Durchschnitts- zu Frontierkonzepten

R. Chumpitaz, Kristiaan Kerstens and Nicholas Paparoidamis
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in H. Bauer, M. Staat, M. Hammerschmidt (Ed),. Marketing-Effizienz: Messung und Steuerung mit der DEA – Konzept und Einsatz in der Praxis, Munchen, Verlag Franz Vahlen - ISBN 3-8006-3285-3,, pp.3-30., 2006

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