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Waves in consumption with interdependence among consumers

Vagues dans la consommation quand il y a interdépendance entre consommateurs

Robin Cowan, William Cowan and Peter Swann
Additional contact information
William Cowan: UWO - School of Computer Science [Waterloo] - University of Waterloo [Waterloo]
Peter Swann: MBS - Manchester Business School - University of Manchester [Manchester]

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Abstract: In this paper we model the development of consumption when there are interactions between consumers. The consumer recognizes three reference groups: peer, distinction, and aspiration. The interplay of aspiration and distinction can lead to 'waves' in consumption; for example, the avant-garde consumption of up-market pioneers is copied by other types of consumer. As the latter aspire to emulate the former, the former seek distinction by varying their consumption. A consumption activity may start up market, then gradually descend the social spectrum. More complex patterns with continuing cycles in consumption can also be found.

Keywords: Peer education; Social spectrum; Pattern; Consommation; Éducation par les pairs (search for similar items in EconPapers)
Date: 2004-02
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Citations: View citations in EconPapers (14)

Published in Canadian Journal of Economics / Revue Canadienne d'Économique, 2004, 37 (1), pp.149-177

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Journal Article: Waves in consumption with interdependence among consumers (2004) Downloads
Journal Article: Waves in consumption with interdependence among consumers (2004) Downloads
Working Paper: Waves in Consumption with Interdependence among Consumers (1998) Downloads
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