La valeur client: concept et mesures

M. Calciu (), Dominique Crié and F. Salerno
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M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
F. Salerno: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in Recherche et Applications en Marketing (French Edition), 2009, ? (?)

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