Alliances between brands and social causes: the influence of company credibility on social responsibility image
R. Chumpitaz,
Enrique Bigne () and
R. Curras
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
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Date: 2010
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Published in Journal of Business Ethics, 2010, 96 (2), pp.169-186
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Journal Article: Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010) 
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00572834
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