Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

Enrique Alcañiz (), Ruben Cáceres () and Rafael Pérez ()
Authors registered in the RePEc Author Service: Enrique Bigné ()

Journal of Business Ethics, 2010, vol. 96, issue 2, 169-186

Keywords: company expertise; company trustworthiness; functional fit; image fit; altruistic attributions; CSR image (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (7)

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Working Paper: Alliances between brands and social causes: the influence of company credibility on social responsibility image (2010)
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DOI: 10.1007/s10551-010-0461-x

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