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Services marketing: an overview and relational approach of the B2B setting

R. Chumpitaz and Nicholas Paparoidamis
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in Newlands David and Hooper Mark. Global business handbook : the eight dimensions of international business, Gower, Farnham, England, pp.307-324, 2009, 978056608747

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