The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis

A. Baldauf, A. Diamantopoulos, K.S. Cravens and Katharina Zeugner-Roth

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Date: 2009
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Published in Journal of Retailing, 2009, 85 (4), pp.437-452

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Journal Article: The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis (2009)
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