Details about Katharina Petra Zeugner-Roth

Access statistics for papers by Katharina Petra Zeugner-Roth.

Last updated 2024-07-05. Update your information in the RePEc Author Service.

Short-id: pze89

Working Papers

2020

1. COO in print advertising: Developed versus developing market comparisons
   Post-Print, HAL View citations (4)
   See also Journal Article COO in print advertising: Developed versus developing market comparisons, Journal of Business Research, Elsevier (2020) View citations (4) (2020)

2017

2. Country-of-Origin Effects
   Post-Print, HAL View citations (2)

2016

3. Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
   Post-Print, HAL
   See also Journal Article Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism, Marketing Letters, Springer (2017) View citations (15) (2017)

2015

4. Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
   Post-Print, HAL View citations (61)

2010

5. "Country of origin"' as brand element
   Post-Print, HAL
6. Advancing the country image construct: reply to Samiee's (2009) commentary
   Post-Print, HAL View citations (9)
   See also Journal Article Advancing the country image construct: Reply to Samiee's (2009) commentary, Journal of Business Research, Elsevier (2010) View citations (9) (2010)

2009

7. The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis
   Post-Print, HAL View citations (26)
   See also Journal Article The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis, Journal of Retailing, Elsevier (2009) View citations (23) (2009)

2008

8. Advancing formative measurement models
   Post-Print, HAL View citations (241)
   See also Journal Article Advancing formative measurement models, Journal of Business Research, Elsevier (2008) View citations (244) (2008)
9. Country image, country brand equity and consumer's product preferences: an empirical study
   Post-Print, HAL View citations (25)

Journal Articles

2023

1. Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
   Journal of Business Research, 2023, 164, (C)

2022

2. Consumer authenticity seeking: conceptualization, measurement, and contingent effects
   Journal of the Academy of Marketing Science, 2022, 50, (2), 296-323 View citations (3)
3. Pride and prejudice: Unraveling and mitigating domestic country bias
   Journal of International Business Studies, 2022, 53, (3), 405-433 View citations (4)

2020

4. COO in print advertising: Developed versus developing market comparisons
   Journal of Business Research, 2020, 120, (C), 364-378 View citations (4)
   See also Working Paper COO in print advertising: Developed versus developing market comparisons, Post-Print (2020) View citations (4) (2020)

2017

5. Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
   Marketing Letters, 2017, 28, (2), 189-204 View citations (15)
   See also Working Paper Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism, Post-Print (2016) (2016)

2015

6. Bridging the gap between country and destination image: Assessing common facets and their predictive validity
   Journal of Business Research, 2015, 68, (9), 1844-1853 View citations (21)

2010

7. Advancing the country image construct: Reply to Samiee's (2009) commentary
   Journal of Business Research, 2010, 63, (4), 446-449 View citations (9)
   See also Working Paper Advancing the country image construct: reply to Samiee's (2009) commentary, Post-Print (2010) View citations (9) (2010)

2009

8. Advancing the country image construct
   Journal of Business Research, 2009, 62, (7), 726-740 View citations (120)
9. The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis
   Journal of Retailing, 2009, 85, (4), 437-452 View citations (23)
   See also Working Paper The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis, Post-Print (2009) View citations (26) (2009)

2008

10. Advancing formative measurement models
    Journal of Business Research, 2008, 61, (12), 1203-1218 View citations (244)
    See also Working Paper Advancing formative measurement models, Post-Print (2008) View citations (241) (2008)
11. Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study
    Management International Review, 2008, 48, (5), 577-602 View citations (37)