Advancing the country image construct: Reply to Samiee's (2009) commentary

Katharina Zeugner-Roth and Adamantios Diamantopoulos

Journal of Business Research, 2010, vol. 63, issue 4, 446-449

Abstract: This article responds to the issues Samiee (2010-this issue) raises in his recent comment on Roth and Diamantopoulos (2009). The overall focus of the criticism (Samiee, 2010-this issue) on the missing critical considerations of the study is somewhat surprising. Samiee (2010-this issue) criticizes Roth and Diamantopoulos (2009) not on what they did but on what they did not do. Such criticism would, at least in principle, be justifiable if directed at omissions that are directly relevant to the core construct of Roth and Diamantopoulos' (2009) paper, namely the country image (CoI) construct. However, most of the critical issues Samiee (2010-this issue) raises apply to research on country-of-origin (CoO) effects in general and not to Roth and Diamantopoulos' (2009) study that provides concrete guidelines on how to conceptualize and operationalize CoI in future research. This response first highlights how Roth and Diamantopoulos' (2009) study, centering on the CoI construct, differs from studies on the CoO effect. The article then directly addresses the specific critical issues Samiee (2010-this issue) raises and also discusses the relevance of CoI and CoO research. The paper concludes by suggesting that, while demanding rigor in CoO and CoI research is indeed timely and important, completely rejecting this research stream is both premature and unwise.

Keywords: Country; image; (CoI); Country-of-origin; (CoO); Research; Relevance; Globalization; Brand; origin (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148-2963(09)00241-0
Full text for ScienceDirect subscribers only

Related works:
Working Paper: Advancing the country image construct: reply to Samiee's (2009) commentary (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:4:p:446-449

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().