Mainstreaming CSR: A triadic challenge from a general management perspective

François Maon (), A. Lindgreen and V. Swaen
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V. Swaen: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in S. Idowu, and W. Filho. Professionals' Perspectives of Corporate Social Responsibility, Berlin: Springer Verlag, pp.71-96, 2009

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