Créer de la valeur grâce au marketing hospitalier

Dominique Crié, K. Gallopel-Morvan (), M. Louazel and L. Tardif

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Date: 2013
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Published in T. Nobre. L'innovation managériale à l'hôpital, 16 cas de mise en oeuvre, Dunod, Paris, pp.on line, 2013, 2100577131

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