Privacy intrusiveness and web audiences: empirical evidence

Grazia Cecere and Fabrice Rochelandet ()
Additional contact information
Fabrice Rochelandet: ADIS - Analyse des Dynamiques Industrielles et Sociales - UP11 - Université Paris-Sud - Paris 11 - Département d'Economie, IRCAV - IRCAV - Institut de Recherche sur le Cinéma et l'Audiovisuel - EA 185 - Université Sorbonne Nouvelle - Paris 3 - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord

Post-Print from HAL

Abstract: The development of Internet technologies and personalized advertising has amplified public concern about privacy, but there is little empirical analysis of how firms exploit personal data. This article investigates how website performance, measured by web audience, is affected by intrusions into privacy. We analyze an original dataset of the 197 most visited websites in France. Our study shows that a high level of firm intrusiveness is associated with better economic performance. The results shows that consumers do not respond negatively to overly intrusive data requirements since intrusiveness is associated with higher website traffic, industry self-regulation may not be the most efficient regulation mechanism.

Keywords: Privacy; Personal data; Intrusiveness; Digital business models; Performance; Web audience (search for similar items in EconPapers)
Date: 2013-06-21
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in 11th ZEW Conference 2013 on the Economics of Information and Communication Technologies, Jun 2013, Mannheim, Germany

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Journal Article: Privacy intrusiveness and web audiences: Empirical evidence (2013)
Working Paper: Privacy intrusiveness and web audiences: empirical evidence (2013)
Working Paper: Privacy intrusiveness and web audiences: empirical evidence (2013)
Working Paper: Privacy intrusiveness and web audiences: empirical evidence (2013)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01274288

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().