On the Complementarity between Online and Offline Music Consumption: The Case of Free Streaming

Godefroy Dang Nguyen (), Sylvain Dejean () and François Moreau
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Godefroy Dang Nguyen: DS - Direction Scientifique - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris], MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UEB - Université européenne de Bretagne - European University of Brittany - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2, ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Sylvain Dejean: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, Télécom Bretagne - Brest - Télécom Bretagne

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Abstract: From a representative survey of 2,000 individuals, we study whether consumption of music through streaming services, like Spotify or YouTube, is a substitute or a complement to physical music consumption modes, such as CDs and live music. Controlling for the taste for music, various socio-demographic characteristics and the usual determinants of music consumption either offline (radio, TV, friends/relatives) or online (online recommendations, social networks), our results show that free music streaming (where the consumer does not possess the music but only has access to it) has no significant effect on CD sales and affects positively live music attendance, but only for national or international artists who are more likely to be available on streaming services.

Keywords: Music consumption; Streaming; Substitutability (search for similar items in EconPapers)
Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-01344836v1
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Published in Journal of Cultural Economics, 2014, 38 (4), pp.315-330. ⟨10.1007/s10824-013-9208-8⟩

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Journal Article: On the complementarity between online and offline music consumption: the case of free streaming (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01344836

DOI: 10.1007/s10824-013-9208-8

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