Réponses des consommateurs à trois systèmes d’étiquetage nutritionnel face avant

Paolo Crosetto, Laurent Muller () and Bernard Ruffieux
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Laurent Muller: GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Bernard Ruffieux: Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology

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Abstract: In an experimental store, we study the behavioral responses of consumers food purchasing and their impact on the nutritional quality of shopping carts for three different front-of-pack nutritional labeling systems, i.e. the Reference Intakes, the multiple Traffic Lights and the new French system 5C. We use an experimental economics framework for observing the change for each participant between a cart done without label and a cart done with one of the three systems. By then comparing cohorts, we measure their relative effectiveness. All three systems improve the nutritional quality, but at a lesser or greater extent. 5C and Traffic lights have a significantly greater nutritional impact than the Reference Intakes.

Date: 2016
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Citations: View citations in EconPapers (2)

Published in Cahiers de Nutrition et de Diététique, 2016, 51 (3), pp.124-131. ⟨10.1016/j.cnd.2016.04.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01349169

DOI: 10.1016/j.cnd.2016.04.002

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