Eco-labelled food products: what are consumers paying for?

Douadia Bougherara and Pierre Combris
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Pierre Combris: ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique

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Abstract: The paper investigates whether the premium consumers are willing to pay for an eco-labelled product is driven by selfish or altruistic motives. Using an incentive-compatible experiment with both a within- and a between-subject design, we study the effect on this premium of information stating that eco-friendly products do not necessarily lead to higher private benefits. We find that this information does not affect buying prices in the within-subject experiment. This suggests that consumers' willingness to pay for the eco-labelled product does not derive from perceived higher taste or safety attributes but from other motives. These results are confirmed in the between-subject design where we find that information affects buying prices for the eco-friendly product but also for the control product in the between-subject experiment.

Keywords: CONSENTEMENT A PAYER; ECONOMIE EXPERIMENTALE; WILLINGNESS TO PAY; ECOLABEL; EXPERIMENTAL ECONOMICS; BECKER DEGROOT MARSCHAK; cost-benefit analysis; food product; économie; écocertification; analyse coût avantage; comportement des consommateurs; produit alimentaire; expérimentation (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (101)

Published in European Review of Agricultural Economics, 2009, 36 (3), pp.321-341. ⟨10.1093/erae/jbp023⟩

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Related works:
Journal Article: Eco-labelled food products: what are consumers paying for? (2009)
Working Paper: Eco-Labeled Food Products: What are Consumers Paying for ? (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01462350

DOI: 10.1093/erae/jbp023

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