Consentement à payer pour des pêches conventionnelles et biologiques: n'y a-t-il que le physique qui compte ?

Yoann Graciot, Sandrine Costa (), Danièle Scandella () and Lucie Sirieix
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Yoann Graciot: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, CTIFL - Centre Technique Interprofessionnel des Fruits et Légumes, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Sandrine Costa: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Danièle Scandella: CTIFL - Centre Technique Interprofessionnel des Fruits et Légumes

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Abstract: Given the increasing differentiation in the characteristics of fresh products in sales areas, the aim of this paper is to study consumer interest for particular attributes like production methods and the physical characteristics of the products. For that purpose, we conducted a laboratory experiment with several information stages that allows us to measure consumers willingness to pay for conventional and organic peaches and for peaches with specific physical characteristics (with defects and perfectly ripped). Results suggest that on average, consumers are willing to pay more for organic than for conventional peaches given identical physical characteristics. Regarding the presence of defects, we find they cause a relatively small devaluation of the products. In addition, the willingness to pay for organic peaches with defects is on average at least equal to the willingness to pay for conventional peaches without defects. Finally, when the information about ripeness is given, consumers are more likely to devalue the products harvested at the commercial date rather than promoting the product harvested at a most advanced stage of ripeness.

Keywords: becker-degroot-marschak; willingness to pay; peach; organically grown products; imperfection; consentement à payer; économie expérimentale; pêche fruit; produit biologique; maturité du fruit; défaut (search for similar items in EconPapers)
Date: 2015-12-10
Note: View the original document on HAL open archive server: https://hal.science/hal-01499039v1
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Published in 9. Journées de Recherches en Sciences Sociales (JRSS), Institut National de Recherche Agronomique (INRA). UMR Laboratoire d'Economie Forestière (0356).; Société Française d'Economie Rurale (SFER). FRA.; Centre de Coopération Internationale en Recherche Agronomique pour le Développement (CIRAD). FRA., Dec 2015, Nancy, France

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