Éléments d’analyse économique des produits partage

Gilles Grolleau (), Lisette Ibanez and Sarah Moulla
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Sarah Moulla: UM1 - Université Montpellier 1

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Abstract: Cause-related products are more and more spread in the marketplace. They have the potential to raise substantial funds for not-for-profit organizations and to increase bottom-line profits for businesses. They allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also stresses the role of fiscal laws in shaping firms' strategies as well as several possible undesirable and counter-productive effects caused by these partnerships. Two case studies are presented to support the analysis.

Keywords: ASSOCIATIONS; PRODUITS PARTAGE; COLLECTE DE FONDS; CAUSE RELATED PRODUCTS; FUND-RAISING; NOT-FOR-PROFIT ORGANIZATIONS; taxation; enterprises firms businesses; fiscalité; entreprise (search for similar items in EconPapers)
Date: 2011
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Published in Revue internationale de droit économique, 2011, 25 (2), pp.239-256. ⟨10.3917/ride.252.0239⟩

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Journal Article: Éléments d'analyse économique des produits partage (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506046

DOI: 10.3917/ride.252.0239

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