Les pratiques durables: une forme de résistance ordinaire ?

Maud Daniel () and Lucie Sirieix
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Maud Daniel: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement

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Abstract: We propose to study the individuals' sustainable practices linked or not to market. 22 consumers' interviews and a quantitative survey with 308 respondents highlight that a lot of different daily and insignificant practices participate to an ordinary resistance. More precisely, we distinguish three categories of sustainable practices: practices with a meaning of resistance to consumption, practices with a meaning of resistance through consumption and finally, sustainable practices without any resistance meaning.

Keywords: consommation responsable; résistance durable; sustainable development; comportement des consommateurs; enquête qualitative; consommation durable; comportement de résistance; développement durable (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

Published in Décisions Marketing, 2012, 68, pp.11-24

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506143

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