Les consommateurs et les paradoxes de l’offre de produits alimentaires durables: une étude exploratoire en France et en Italie

Romina Moruzzi and Lucie Sirieix
Additional contact information
Romina Moruzzi: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Unicatt - Università cattolica del Sacro Cuore [Milano]

Post-Print from HAL

Abstract: This study aims to explore existing paradoxes in sustainable offer of food products and conse-quently behaviours of ordinary consumers at the time of perceiving these paradoxes. The re-lated theoretical model is that of Mick and Fournier (1998), built initially for studying the par-adoxes of modern technologies and adapted at the case of sustainable food consumption. A qualitative survey has been conducted among 84 consumers in France and Italy. The semi-structured interviews have shed light on perceived paradoxes and adopted coping strategies.

Keywords: consommation durable; stratégie de coping; consommateur responsable; choix éthique; paradoxe; sustainable consumption; responsible consumer; ethical choice; coping strategie; comportement des consommateurs; france; italie (search for similar items in EconPapers)
Date: 2012-05-09
References: Add references at CitEc
Citations:

Published in 8. Congrès de l'Association Française de Marketing, Association Française de Marketing (AFM). Paris, FRA., May 2012, Brest, France. 20 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506155

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().