Les internautes face au gaspillage alimentaire: entre préoccupation et scepticisme

Guillaume Le Borgne (), Lucie Sirieix, Fanny Forgeau, Sandrine Costa () and Cécile Vo Ngoc Gagneux
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Guillaume Le Borgne: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Fanny Forgeau: Institut Linkfluence
Sandrine Costa: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Cécile Vo Ngoc Gagneux: Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Food waste is an increasing subject of debate, particularly on the internet. The detailed analysis of 252 commentaries of web users reveals a real concern about this subject, but also a rejection of the guilt to other agents, and a certain skepticism towards institutional or private campaigns designed for consumers – leading sometimes up to a rejection. From this, we formulate recommendations for public institutions and for companies for a better acceptation of undertakings aiming at making aware of food waste and reducing it.

Keywords: repartition; food waste; social web; skepticism; consumer; retail; comportement des consommateurs; gaspillage alimentaire; site web; campagne d'information; distribution; marketing (search for similar items in EconPapers)
Date: 2016
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Published in Décisions Marketing, 2016, 81, pp.61-80. ⟨10.7193/DM.081.61.80⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506456

DOI: 10.7193/DM.081.61.80

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