Développement local et marketing territorial. Le cas de Chefchaouen, Maroc

Mechthild Donner (), Fatiha Fort and Sietze Vellema
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Mechthild Donner: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Sietze Vellema: WUR - Wageningen University and Research [Wageningen]

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Abstract: In this article, the numerous ongoing processes for the valorisation of territorial resources in Chefchaouen in the North of Morocco are studied in order to explore the potential to implement a collective territorial marketing strategy for a more effective local development. Results from the case study, based on 21 interviews with different key stakeholders of local development, reveal a number of internal and external barriers for a territorial marketing project supporting local development.

Keywords: economic aid; development aid; morocco; marketing territorial; local development; territorial marketing; collective brand; governance; développement local; marketing; marque collective; gouvernance; aide au développement; maroc (search for similar items in EconPapers)
Date: 2016
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Published in Systèmes alimentaires / Food Systems, 2016, 1, pp.147-168. ⟨10.15122/isbn.978-2-406-06863-1.p.0147⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01545646

DOI: 10.15122/isbn.978-2-406-06863-1.p.0147

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