Communication omnicanal: comment orchestrer numérique et mobile pour générer de la valeur incrémentale auprès des clients connectés ?

Grégoire Bothorel (), Régine Vanheems () and Anne Guérin
Additional contact information
Grégoire Bothorel: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, numberly (1000mercis Group) - numberly (1000mercis Group) - numberly (1000mercis Group)
Régine Vanheems: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Anne Guérin: numberly (1000mercis Group) - numberly (1000mercis Group) - numberly (1000mercis Group)

Post-Print from HAL

Keywords: communication omnicanal; synergie; incrément; valeur client; mobilité; ciblage (search for similar items in EconPapers)
Date: 2016-12-01
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2016, 84, ⟨10.7193/DM.084.61.75⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01574776

DOI: 10.7193/DM.084.61.75

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().