How can socio-economics crisis promote sustainable behavior in rural regions?: The case of the farm M. Libânio S.A. in Brazil

Givago Barreto Martins dos Santos and Fatiha Fort
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Givago Barreto Martins dos Santos: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: In this paper, we aim to discuss what are the motivations that drive companies to adopt sustainable development principles. Precedent literature shows that the main motivations rely on contextual, organizational and individual factors that are directly related to the companies' leaders. In the production of cocoa in Brazil, a severe economic crisis linked to phytosanitary disease causes damage to crops but also to the social level by an explosion of unemployment of many small producers who have lost everything. The group M. Libânio took the initiative to propose partnerships contracts with 40 families to welcome them on the farm and to share the results of the production. This initiative also served the group to legitimize its commitment in sustainable production that has certified products by Rainforest Alliance and opened the North American market.

Keywords: economical crisis; cocoa; sustainable agriculture; développement rural; crise économique; cacao; agriculture durable; brésil (search for similar items in EconPapers)
Date: 2017-07-09
Note: View the original document on HAL open archive server: https://hal.science/hal-01594114v1
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Published in Rural Development Conference 2017, Tomorrow People Organization. SRB., Jul 2017, Bangkok, Thailand. 15 p

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