Promouvoir une alimentation durable: une approche culturelle

Sophie-Anne Sauvegrain, Fatiha Fort and M. Padilla
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Sophie-Anne Sauvegrain: ADES - Anthropologie bio-culturelle, Droit, Ethique et Santé - AMU - Aix Marseille Université - EFS ALPES MEDITERRANEE - CNRS - Centre National de la Recherche Scientifique, CNRS - Centre National de la Recherche Scientifique
M. Padilla: CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes

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Abstract: Many studies have shown a significant gap between consumer's attitudes towards the sustainable consumption and purchasing behavior. We propose in this paper a cultural point of view of consumer's perceptions of sustainable food in order to identify potential drivers of change towards more sustainable purchasing behavior. The results of a qualitative study of 30 persons show that sustainability is reflected in a specific and variable time relationship depending on the culture. We also show in this paper that some traditional practices, drawn from the past, are considered as a guarantee of sustainability in order to transmit the food heritage to future generations. Incentives for adopting more sustainable behaviors have to be embedded in daily practices and take into account the collective dimension of food consumption and the importance of mimicry in the dissemination of sustainable behavior.

Keywords: CULINARY PRACTICES; CULTURAL HERITAGE; SUSTAINABILITY; SUSTAINABLE FOOD; FOOD CONSUMPTION; CONSUMER BEHAVIOUR; TURKEY; MOROCCO; CONSUMER SURVEYS; CULTURAL FACTOR; DURABILITE; ENQUETE AUPRES DES CONSOMMATEURS; TRADITION; PRATIQUE ALIMENTAIRE; COMPORTEMENT DU CONSOMMATEUR; CONSOMMATION ALIMENTAIRE; ALIMENTATION DURABLE; FACTEUR CULTUREL; PATRIMOINE CULTUREL; FRANCE; MAROC; TURQUIE (search for similar items in EconPapers)
Date: 2016
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Published in Revue Française du Marketing, 2016, 3/4 (257), pp.61-72

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01595077

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